I didn’t think that I’d actually have to say this but not all differences are the same. People, once they kind of start to get the idea, ”Ooh, we need to be different. We need to have a bit of point the difference.” That they think, let’s just be different. There’s no rhyme. There’s no reason. There’s no barometer like, “Well how different do you need to be to be relevant and meaningful and actually stand apart?” There’s a reason why we’re being different to the we actually get heard because every space is going to have noise. There’s not gonna be any shortage of noise. Some might go ”Oh we’re going to change, you know the color! Oh, we’re going to change the font. So we’re going to do this. So we’re going to that!” It’s like: Is that even enough to move the dial? Is that even relevant? Do your customers care? Why are you doing the difference that you’re doing? Blending in is the worst case scenario. That’s like— that’s instant death. If you’re not providing that kind of difference, then whatever difference you think you’re doing, is just going to blend in and it will be the equivalent of being the same as everybody else.