Fashionable Watches

The Kardashian effect & its consequences ǀ Justine Leconte

The Kardashian effect & its consequences ǀ Justine Leconte


Hi everyone, it’s Justine. I just came back
from a trip to South America and I was amazed to see how people there look,
dress and makeup. basically I saw teenage Kardashians at
every corner well I know that the Kardashian family currently is having a
large impact on pop culture internationally until that trip I had
not realized how big that impact is if you think I’m being very dramatic and
exaggerating please hear me out and watch this video until the end before
your comment I would say in Europe you can see every now and then a Kardashian
inspired look but it’s to a much smaller extent than what I saw there in South
America I actually understood truly understood that the Kardashians are
influencing three things mainly how beauty I do the way we dress and the way
we makeup we people in general in the world so I want to dig deeper into those
three points in this video and before we start just to have everybody on the same
page let me quickly give you an overview of the five main Kardashian sisters that
I’m going to be referring to from the oldest to the youngest Kourtney Kim
Khloé Kendall and Kylie all with millions of Instagram followers Kourtney
and Khloe have a mass-market ready to wear brand together
Khloe is also positioned as this forty one Kim has a makeup line in a shapewear
and loungewear line kendall is a model Kylie has a makeup line targeting a
younger audience than Kim’s lines so that they don’t cannibalize each other
they all push each other back and forth across market each other and each
other’s products on social media but each sister in that family has a very
clearly defined and differentiated positioning what they all have in common
though what they all are pushing together towards is a certain and very
recognizable beauty idea an idea what the perfect body should look like
first about changing the Beauty ideal change typically happens progressively
over time so it’s not easy to see how big it is let me put things
into perspective only comparing the last three decades the beauty idea love the
90s looked like Cindy Crawford for instance a feminine hourglass figure
with white shoulders in the 2000s Kate Moss was the ideal a very thin almost
childish figure in the 2010s we experienced a shift towards an extreme
hourglass silhouette it could even be a pair what matters here is that the bust
and the hips are dramatically bigger than the waist in terms of off
circumference of measurements and the waist is not no more thin it is
extremely thin if you look on Instagram nowadays you will see millions of young
women retouching the hell out of their photos in order to get these desired
proportions here are three examples of what I’m saying
some use Lightroom’s liquify tool better than others liquify that’s the name of
the tool but overall you can tell right it does not look anything natural
anymore a Kardashian body is hard to achieve let’s be clear in the case of
Kim it’s even the result of cosmetic surgery she’s had implants several times
waist training intensively they call that a waist trainer I’m just gonna go
ahead and call that a corset because that’s what it is posing from the exact
right angle with a professional photo team plus a lot of photoshop so how
could you possibly as a 15 year old teenager who looks up to the Kardashians
get that kind of body naturally well to get there
you’re gonna need quite a bit of glute training, crazy glute training 10 years
ago teenage girls since from the side would
look something like this look at the bust and the hips the proportions
today they look more like this thin legs but then a bomb that really sticks out
highlighted by high-waisted pants to make it even more visible the bomb is
now completely in focus the influence of the Kardashians on what
this new generation thinks a beautiful body is is huge the consequences of
Instagram combined with such role model on young women’s self-esteem and mental
health are not fully known yet clearly but aiming for a body like that also
raises very practical wardrobe issues which brings me to my second points to
changing the way we dress when I see this kind of body measurements and
proportions becoming the goal, the benchmark my first reaction as a
designer is to think how on earth are you going to find clothes that fit you
without having to have everything tailor made because clearly ready-to-wear
fashion at the moment is not made for extreme hourglass bodies like this so
your only option is going to be to go to the neutral department because they’re
everything is either boxy and or stretch that’s why Jersey which is a type of
knit and active wear or two categories currently booming within the fashion
industry that’s not a coincidence that’s also why Kanye West’s clothing brand
easy is getting bigger and bigger every year it consists of designs that are
boxy and/or stretchy you could say his clothes are solving a fitting issue
which his wife created, genius! Kim also recently launched an extension of her
shapewear line dedicated to loungewear meaning super stretchy comfortable knits
this is not a coincidence either overall through really finding what the perfect
body should look like if the Kardashian family has at least partly provoke to
shift away from tailoring and towards more casual clothing they are changing
the way we dress and all the other brands including high-end premium
designer labels are starting to follow even the name can now hardly be found
without Alice 10-unit anymore because then in itself is very stiff if you
don’t have a last into it unless it’s tailor-made for you with a body like
this you’re not getting in three changing the way we wear makeup that’s
another field that the Kardashian family has had a huge influence on and it’s
also the first field they actually go into as influencers Kim Kardashian
was probably the main multiplicator worldwide for that contouring trend
which by now has become a normal step in people’s makeup routines basically kylie
the youngest sister is famous for her lip kits composed of a liquid lipstick
plus a lip liner just ask any fifteen-year-old in the world they will
tell you note that you have these lips she also gets injections this is not
just the effect of the product all 5 Kardashian sisters follow a certain way
of how they do their makeup completely smooth skin use as much foundation as
necessary for that then bring back your face reliefs (the 3D) through contouring
then accentuate the eyes with eyelash extensions or fake lashes plus super
smoky eyes and finally accentuate your lips make them look bigger with a lip
liner darker and matte that’s the look and it’s being copied by millions of
instagramers all around the world the problem however is the following the
Kardashian sisters all use one tone foundation everybody who tries to copy
them tends to go for the same kind of foundation to get the exact same face
even though they might actually be cool toned and not warm toned knowing your
undertone warm or cool is essential because you want to match your clothes
and your makeup to your undertone the antrum has nothing to do with the skin
color you can be any skin color and then be either warm or cool that’s something
completely different if you don’t know your undertone yet and you want to find
out that’s useful knowledge i recommend this video here and also linked down
below there I show 3 tests to help you define what you are so you will see
Instagram photos where the face looks a plus Kardashian times just as it’s
supposed to be but then the hands or the neck or the rest of the body will know
pinkish or have a hint of blue in it and then you know that the girl on the photo
is actually cool toned wearing a warm tone foundation wrong foundation and
instead of telling her well just switch to a cool tone foundation
she’s being told to keep going into the one direction to help you match your
body to your made-up face Kim recently launched an extension of her makeup line
dedicated to body foundation here we go now you can look warm toned literally
from head to toe even if you weren’t in the beginning joke aside it seems that
it’s currently not fashionable anymore to be cool toned even though technically
about half of the world’s population is cool toned so that’s another thing that
the Kardashians have influenced literally our tastes about makeup what
do you think of all this did you realize before the extent to which the
Kardashians influenced on one side and then bring out the corresponding
products on the other side because I have to say before I look deeper into
this I had not connected all these dots like it really hit me during that trip
to South America the trend though is not just there if everywhere now if you want
to see the evolution of what we think the perfect body looks like it has
varied vastly over time so I did a video about this to see not just the last 30
years but the last 150 years I will link that video here in the corner and down
below in the description if you click on show more if you’re interested have a
look thumbs up if you enjoyed this video thank you very much for your support for
your comments looking forward to the discussion and if you want more videos
about fashion subscribe to this channel I will see you on Wednesday a new one
Wednesday is the new Sunday yes here on YouTube and Instagram which day within
the week you would prefer and you elect it Wednesday so know it’s Wednesday I
see you then take care bye


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