A visionary vehicle concept. Sustainable mobility. And inspiring design. This is the all-electric BMW i3. We had right from the beginning developed a specific design strategy for the BMW i sub-brand where we want to combine the idea of sustainability, responsibility together with the idea of emotion. And this is something that we call ‘Next Premium’. “Next Premium” means defining sustainability on a new level. Renewable sources provide the energy for production. Electric power from a lithium-ion battery drives the vehicle. Long lasting materials guarantee less energy consumption. And these ideas take shape in a unique vehicle concept. The BMW i3 is built around a very innovative concept which we call “LifeDrive”. What is it exactly? It is pretty much the idea to split the driver and the passenger cabin to the drive train. The passenger compartment, as one part of this idea, is made from carbon-fibre-reinforced plastic. Inside the new BMW i3 natural materials underline the extraordinary design – with the sense for sustainability. We’ve been using some typical BMW elements, such as the kidney, such as the emblem, but we could treat them in a totally different manner. U-shaped LED-headlights appear more present and the BMW typical kidney is lined in blue. The futuristic appearance of the BMW i3 stands for zero-emission mobility. Lightweight construction and futuristic design elements go hand in hand and make a vision become reality. It looks like optically light, but it looks also very modern. This is something that we definitely wanted to basically bring into the design of the i3. Adding to design, the innovative BMW eDrive technology allows distances of up to 160 kilometers per electric charge. You could write on this car with a big sticker: “I gonna change the world.” This is what this car is a bit telling you. This is a car which is unique for very unique people. The BMW i3 is the next step into a new way of mobility. A unique concept has become reality.