Fashionable Watches

Makeup Brands That Aren’t Worth The Money

Makeup Brands That Aren’t Worth The Money


The beauty industry is booming, but some products
just don’t live up to the hype. From a total lack of diversity, to ripped-off
ideas, bad business practices, or just being way too expensive for what you get — here
are all the makeup brands that aren’t worth your money. Everyone knows Christian Louboutin for the
shoes, but when it comes to beauty products, the name may not be enough. “They’re probably the most extra beauty product
I’ve ever seen.” “I dunno you could like knit with these
or something.” An almost quarter-ounce pot of eyeshadow,
for example, retails for around $50. If lipstick is more your jam, prepare to spend
$90 per tube. And, apparently, it’s not even worth it. Makeup artist and YouTube personality Tati
Westbrook tested out the entire Louboutin Beauty Spring 2017 collection, and her review
on it wasn’t great. “I’m already going mmm, I dunno.” Although she admitted that the liquid eyeliner
wasn’t terrible, she didn’t feel it justified the price tag. “It’s not bad. It’s not worth $75 dollars, but it’s not bad
guys. I don’t hate this.” Likewise, she was a fan of the mascara, but
says drugstore mascaras have worked just as well. In the end, she concluded, “I don’t think any of this is worth the price.” In 2018, Kylie Jenner’s eponymous beauty brand
was valued at nearly $800 million, according to Forbes. Through her large social media following,
Jenner has been able to attract hordes of fans to her label since its launch in 2015. “Every Snapchat video, every Instagram you’ve
seen me in, it’s been this palette.” However, consumer investing consultant Li
Jin, pointed out a potentially fatal flaw in her brand, tweeting: “To become an enduring, standalone business,
it’s necessary for all influencer brands to go beyond being tied to a single person, and
create a ‘purpose brand.'” The fame which propelled Kylie Cosmetics into
success in the first place, could also be what causes her demise if her quote, “individual
popularity inevitably wanes,” according to Jin. “It gets harder and harder I think um to just
try to be different.” And that’s not even taking into account the
scandals the brand has already faced. In 2017, TMZ reported that at least 15 people
had filed complaints with the Better Business Bureau, citing a strong chemical smell from
the Royal Peach Eyeshadow Palette, which led to quote, “horrible headaches.” On Indeed, several employees of Spatz Laboratories,
where Kylie Cosmetics are produced, have even cited “sweat-shop”-like conditions. Laneige was one of the first beauty brands
to adopt the Korean cushion foundation trend in the west, according to makeup artist and
YouTuber Jackie Aina, who was excited to possibly find a version of the product in a deeper
shade. “I was really excited to try these because
this was one of the first brands of cushion foundations I was exposed to.” “I couldn’t try it cuz it didn’t come in my
shade.” Unfortunately, by late 2016, the brand’s darkest
offering of this $38 foundation was just Medium/Dark. “We all know that lack of diversity in cosmetic
brands is still definitely an issue we’re faced with. Like you have to know that.” Chemist and lipstick designer, Florence Adepoju,
told W magazine, “If you read the [cosmetic science] textbooks
[…] historically formulators and chemists didn’t factor in diverse skin tones.” “When I formulate, I kind of formulate for
just pure pigment, so that it shows up on any woman of any skin tone.” Tough formulas also didn’t stop Rihanna. In 2017, her Fenty Beauty brand upped the
ante by creating an impressive 40 shades for the line. With its incredible success, other brands
took notice and finally began to market to a wider variety of skin tones. As of 2019, even Laneige now has a “cacao”
tone, but still only produces their cushion foundation in a total of six shades. If you’re still looking for a beauty brand
with tones for everyone, IT Cosmetics just ain’t it, according to Jackie Aina. “My issue with It Cosmetics is not the products. It’s whoever is formulating those shades. You need to have a long talk with them.” The ironic thing is: IT Cosmetics is owned
by L’Oréal, which has its own Multicultural Beauty Lab with state-of-the-art technology
and talented chemists. Aina highlighted the lack of diversity back
in 2016, but the brand faced similar controversy when launching a new product, Bye Bye Foundation,
two years later. Just three shades were available for darker
skin. A representative for the company told Allure
that due to the SPF in the formula, IT Cosmetics was quote, “not able to go darker than our
deepest shade” due to the SPF in the foundations. But the company claims, “Expanding our shade range is a top priority
and we are working on it!” To put it gently, Lime Crime has a cringe-worthy
past. Much of the controversy surrounding the brand
has stemmed from founder Doe Deere — but not all of it. Racked reported, “There’s been a Hitler costume; a security
breach and subsequent multiple credit card hackings that resulted in the company settling
a class-action lawsuit; accusations of cultural appropriation; and a brush with the Food and
Drug Administration over misleading packaging, among other things.” Yikes. Deere took on a more behind-the-scenes role,
and then eventually sold the company in 2018. Deere and her husband still serve on the board
of directors. She posted on Instagram, “We are the guardians of the brand. […] We’ll provide key insight and guidance
to the team to ensure we remain mindfully committed to our brand’s mission, and you
— our loyal fans. I will also still happily contribute to product
development and even pitch in social media sometimes.” “Don’t quit your daydream, because being you
is the best business that you can possibly get in.” You might think that NARS would forever be
a beloved makeup brand. “These bold, high impact colors are really
fun to experiment with.” But, in 2017, the company opened up sales
to the Chinese market, where it’s required by law to test on animals, according to the
BBC. After backlash from fans, the brand posted
to Instagram: “We want you to know that we hear you. The global elimination of animal testing needs
to happen. We have decided to make NARS available in
China because we feel it is important to bring our vision of beauty and artistry to fans
in the region. NARS does not test on animals or ask others
to do so on our behalf, except where required by law.” As evidenced by the response from fans, though,
this wasn’t enough. Many expressed their desire for the company
to stop selling in China and have boycotted the brand. Those against animal-testing would argue that
NARS is no longer worth the money — or the true cost. L’Oréal also sells products in China, and
is also required to test on animals. But, that’s not the only reason why some have
deemed the drugstore staple not worth the money. According to Forbes, the FDA tested hundreds
of lipsticks and discovered that they all contained lead. Of the ten most contaminated, five were made
by L’Oréal. “Read my lips.” Stacy Malkan, a spokeswoman for The Campaign
for Safe Cosmetics said via NewJersey.com, “The problem with lead is it’s extremely toxic
at the lowest doses. Lipstick is a product that we put on our lips
and ingest directly into our body, so it’s of higher concern than other products.” Janet Nudelman director of Program and Policy
at Breast Cancer Prevention Partners suggested, via Reader’s Digest, “Consumers should avoid lipsticks that they
know have tested high in lead contamination.” With that, L’Oreal’s slogan, “because you’re
worth it” takes on a whole new meaning. Mary Kay has been a mainstay in the beauty
industry since the ’60s. “What do you think those women would have
done otherwise, without this, without you.” “They would be home, looking at Days of
Our Lives.” However, the brand’s reviews on Consumer Affairs
are worrying — to say the least. There are complaints about inconsistent formulas
in products and even claims of skin irritation and burning. But many have turned away from the beauty
brand not because of its products, but because of its business model. “The personal growth in Mary Kay is absolutely
amazing.” Although Mary Kay is technically classified
as a mid-level marketing company, journalist Virginia Sole-Smith wrote in Harper’s Magazine, “A business in which only a select few earn
real money while everyone else pays to play sounds a lot like a pyramid scheme.” And, because the products are generally marketed
to women, Sole-Smith has dubbed the brand a quote “pink pyramid scheme.” There’s even a whole website called Pink Truth
which claims to be, quote, “dedicated to exposing Mary Kay Cosmetics” among other similar organizations
that “target women.” If you’re going to spend $44 on an ounce of
foundation, it’s not unreasonable to expect it to, y’know, work. “It’s about to glow down.” But some customers were really disappointed
with BECCA Cosmetics’ Aqua Luminous Perfecting Foundation. Makeup reviewer and YouTuber Jessica Braun
even highlighted the foundation’s inability to blend into her skin. BECCA has also faced criticism for one of
their 2018 ad campaigns. One user tweeted of the brand’s Skin Love
Weightless Blur foundation: “So did BECCA Cosmetics really refuse to hire
black women for these swatches? They just edited a white hand darker?” Others also chimed into the conversation,
with one person emphasizing the need to quote, “stop supporting problematic brands.” BECCA responded to the backlash the following
day with a reshoot of the ad and a promise to quote, “remain committed to continually
representing our inclusive BECCA Beauties,” but many wondered why the brand didn’t do
that from the start. The customer is always right — right? Unfortunately, Clinique gets a solid 2-star
rating from customers on Consumer Affairs. One verified user wrote, “I used the eyeshadow base one time and had
a reaction that has lasted two weeks. […] Severe itching, redness all around my
eyes and my eyes are bloodshot and tearing.” Other customers pointed to changed formulas
and poor customer service as reasons they’ve switched to other brands. Tati also dubbed one of Clinique’s products,
quote, “awful” and warned fans to “save [their] money.” She says the brand’s Pretty Easy Liquid Eyelining
Pen, which retails for $21, just doesn’t stay put. “It just gets everywhere.” “I only had to wear it one time to realize
that I was just not going to wear it again.” “Sp, It is a hard pass.” When Huda Kattan shared a sneak peek from
her upcoming Huda Beauty line on Instagram, fans quickly noticed something was amiss. As Popsugar reported, the brand’s new line,
Huda Easy Bake, looked awfully similar to Beauty Bakerie’s products. According to the publication, one fan commented, “Huda, I am a fan of your makeup, however
this is so disrespectful to the [Beauty Bakerie] line. Use your platform to support smaller brands
like them and give credit to who it’s due.” YouTuber and makeup guru Jeffree Star addressed
the controversy on his channel, saying, “Huda has really never acknowledged it. She’s just keepin’ movin’ — making her money. I don’t like that.” Star tested one of the products from the line
and was even more disappointed that it was actually pretty good. “That’s actually pretty sad because I would
love to support this collection, but if you’re gonna steal from people and not acknowledge
it? Can’t relate.” Wherever Kat Von D goes, controversy is sure
to follow, it seems. And this is especially true when it comes
to Kat Von D Beauty. When the tattoo artist first launched her
makeup brand, she instantly found herself in hot water with lipstick names like Celebutard,
according to The Independent. Then, in 2016, even more drama ensued when
Jeffree Star got into a very public feud with the tattoo guru. “I have my subscribers, followers and customers,
and so does she, so obviously people are gonna pick sides.” Then, in 2018, more Kat Von D Beauty fans
jumped ship when the star revealed on Instagram that she would not be vaccinating her son. One person tweeted, “I donated what I would have spent on my next
Kat Von D Beauty eyeliner to Gavin to provide access to vaccines in lower-income countries.” Before long, the hashtag #boycottKatVonD was
officially trending. Kat later responded via her YouTube channel
in 2019… “I am not an anti-vaxxer.” …But by then it was probably too late. When Bella Thorne launched her makeup brand,
Filthy Fangs, in 2018, not everyone was a fan. “I’m just gonna see what floats my boat, maybe
put a little eyeliner, maybe put a little tinted something on my skin.” As Cosmo reported, fans were quick to point
out similarities between Thorne’s eyeshadow palette and the Juvia’s Place palette. In addition to the claims of copycatting,
some fans couldn’t even imagine spending $60 on a simple palette, with one user tweeting, “I feel like Bella Thorne’s new palette
looks like that Halloween makeup you buy at the drug store.” A spokesperson for Juvia’s Place revealed
to Page Six, “We are disappointed Bella Thorne’s makeup
would try to steal from an independent black-owned brand that has no financial backing. This isn’t the first time we have heard and
seen mainstream media personalities steal from smaller brands. It’s unacceptable and disgraceful.” Check out one of our newest videos right here! Plus, even more List videos about your favorite
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Reader Comments

  1. I know IT cosmetics doesn't make light enough shades either. . . all CC creams from them have been way too dark for me.

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