Fashionable Watches

Leading Swedish Brands Launch Humanium Metal Products

Leading Swedish Brands Launch Humanium Metal Products


In November 2016 IM Swedish Development Partner
introduced Humanium, the Worlds most valuable metal. Made from destructed illegal fire arms and avaliable for Commercial massproduction IM has since then worked closely with five Swedish brands… and partner organizations to explore production of Humanium Metal based products. My name is Ann Svensén, I am the Secretary General in IM. My name is Andreas Vural. I’m the founder of HYPS, the creator of the brands Happy Plugs and Yevo. I am Mårten Claesson. One third of Claesson Koivisto Rune Architects. My name is Viktor Blomqvist. I’m the CEO of Skultuna. My name is Axel Isberg. I’m one of the cofounders of Local Electronics. and we have a brand called Le Cord. The fact that… one person is killed almost every minute by a firearm. When I hold certified Humanium Metal in my hands… Which has the same weight as a AK47, 3.8 kilos. It’s a bit strange to think about that. This has been a weapon It used to be a tool for killing. And now it is turned into a positive thing. I’m Pelle Lundquist, cofounder and Creative Director at A Day’s March. To know that this little button actually used to be a weapon… and also to think of that that weapon isn’t around anymore. I really feel that this metal has capacity to change how we think and how we act as humans. My name is Ludvig and I am one of the founders and the Creative Director at TRIWA. I think both watches and weapons of course have super strong symbolic values. And today the watch industry is too focused on status and precious metals. If we can take away the precious metals and bring something like this into the watches. That has a much stronger symbolic value. Then we’ve done our job. These weapons are no longer in the streets. We have melted them down and they are doing good. The profits from the sales from Humanium Metal products also Changes the lives of these victims. From my perspective the fact that you actually produce and sell this metal… is what makes it unique. At this point we will use a small amount of Humanium and attach it to this fairly simple product. But in the long-term, for us as a brand, it’s really important, and we are really proud, to be able to stand in the forefront driving ethical and sustainable values into the consumer electronics segment. This might seem like a small item but it represents a big idea: A less violent World and a brighter future. This is the first product that we’ll be creating out of this material. The Yevo One. It’s been a challange in creating this product. But now when we kind of know how to work with the material we are eager to create more products like this. To be able to take some of the illegal firearms of the street to create that you really can enjoy. Our plans for Humanium Metal with Claesson Koivisto Rune is right now that we have made a Tea Light. Out of this material. We do hope for it to become successful. And we do hope to be able to make new projects with this material in the future. Our plans for Skultuna with the Humanium Metal Initiative. Is to develop our most well known designs in this unique material. And the Humanium Metal Initiative is very linked to our core as metal manufacturers since 410 years. I think it’s the first time that we have come accross a metal initiative with a good cause for humanity. So we are very happy to be a part of this. At the end of the day it is all about empowering the people living in countries affected by armed violence. It’s all about people. The metal and the problem. And the solution. All sales generated by Humanium Metal will contribute to IMs work. To empower people living in societies affected by armed violence.


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