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Jason Clay: How big brands can help save biodiversity

Jason Clay: How big brands can help save biodiversity

Reader Comments

  1. @Segee It's true, we wouldn't have this problem of over consumption with communism. There would be hardly any consumption going on at all. And the population would likely be only 3 billion instead of 6 billion after the starvation, firing squads, and other extra-judicial murders.
    And with the degradation of power plants rampant, there'd be much fewer carbon emissions.
    Except for a single state holding all the power and using an absurd amount of food, water, and electricity.

    So ya, great idea…

  2. Westerns may look like bad guys in this video but remember we aren't the ones overpopulation the planet. It is all the 3rd world nations that has no family planning or anything of that sort and we send them lots of aid, medicines and food, so all their huge families survive. In the past years that the population raised from 4 to 7 billion western population has stood on an almost stand still 1 billion population only.

  3. @fuunguus
    I agree that we need to decrease consumption and share a bit of the cake with the rest of the world, but first they'll need to learn how to put on condoms or it will just end in a disaster.

  4. A very weak argument.
    Certainly not progressive.
    Not at any point in this presentation does he mention QUALITY.
    As for consumption…hmm,well…I'm surprised he's their spokesman.

  5. @SuperiorApostate Fat because he eats starches and sugary foods. No one can survive such a diet and not get an unhealty diet.

  6. I love the message! I'm not sure he's the right messenger. But if he reaches even one person that will listen to him and will make an effort for change, I'm all for it!

  7. @funnyguise

    ted . com /talks/lang/eng/michael_pollan_gives_a_plant_s_eye_view.html
    ted . com /talks/rob_hopkins_transition_to_a_world_without_oil.html

  8. @appliance004 sustainability comes before quality, im sure if the sustainable products lack in quality there will be another set of more expensive, and higher quality products.

  9. It just doesn't really work that well when the guy talking about sustainability and lowering of consumption is a fat McAmerican…

    start with yourself before pointing fingers Mr. blubberbelly

  10. @triforcelink I agree sustainability is more important, but productivity is relative to consumption. There is far too much waste. That is the real issue here. As a result of the supply chain hierarchy, it has become necessary to produce alot cheaply to maintain the ideal of 'choice'. Quality needn't come at the expense of quantity.

  11. yes, he is fat. try to see past his weight. we're talking about saving the world here, don't throw the baby out with the bath water. truth is truth no matter who says it… if hitler said that smoking kills, he'd still be right, no matter how atrocious a person he was.

  12. yes i can see the whole picture now. First, get the middle/distribution companies, tell them about the risk of not having a product at all in the future, they will demand more sustainable product (goes on with certificate/labels product), it will change the producers and they will supply sustainable products to the consumer. However, by solving the consumption problem, we could done a lot much better.

  13. Stop using petrolium to produce plastics. Its not biodegradable. Use hemp based plastics. They brake down in a shorter period of time. Get Mac Donald's & Coranation & other large package consumers to use hemp based plastics.

  14. Stop using petrolium to produce plastics. Its not biodegradable. Use hemp based plastics. They brake down in a shorter period of time. Get Mac Donald's & Coranation & other large package consumers to use hemp based plastics.
    There is an area in the Pacific Ocean twice the size of Texas of floating non-degradable petrolium based plastics that is impacting the ecosystem there.
    Do something about it!

  15. Stop using petrolium to produce plastics. Its not biodegradable. Use hemp based plastics. They brake down in a shorter period of time. Get Mac Donald's & Coranation & other large package consumers to use hemp based plastics.
    There is an area in the Pacific Ocean twice the size of Texas of floating non-degradable petrolium based plastics that is impacting the ecosystem there.
    Do something about it! Kill our oceans-will kill our planet.

  16. i refuse to listen to someone who names her/himself loveflowers39. if only you had another name then i would make mcdonalds to change its policy

  17. @Mishkafofer I just pointed out the irony, I'm not attacking anyone so go to hell person who wants to start an argument on the internet.

  18. @Mishkafofer it's just an expression and I think the majority of people who subscribe to TED are atheists because, well, it is mostly science…

  19. how could NESTLÉ not sign it?? they used to be the main figure here in Europe, the Swiss quality, always portraying a image of nature aware, bla, bla, bla….unbelievable!!!
    That's it for me, they are now on my blacklist, i will never buy a product associated with their brand again.
    this just shows me that the world in general has nothing to win with any type of company getting bigger and bigger, to change a nail in a big company the cost is humungus so if they can avoid it they will, simple.

  20. @9:33
    the threatening 15 key commodities all boil down to:
    Food & Energy

    Thus the message basically boils down to:
    Find and use more sustainable sources of Food and Energy.

    They exist.
    We should be rolling out Wind, Solar, Geothermal, Tidal, and Nuclear ASAP.
    Food, well i guess i'll let Jason Clay talk about that…
    We could have INFINITE underground (or space based) nuclear powered algae farms, yum.

  21. Idea: As a manageable step towards an eventual Carbon trade industry.
    Why don't we start by forcing industries to put CO2 (equivalent) cost of their products – on the label, on the shelf.

    This will encourage competition in reducing their product's footprints, just on a consumer choice level, at the supermarket.

    Then we can think of enforcing / penalizing (ie: via carbon trading) offending companies later. I'm curious to see how this first step will result.

  22. @ASonOfMan Permaculture and Sustainable architecture?

    The latter makes sense.

    But the former? Well i thought intensive farming produced more food than Permaculture. Billions of people starving, just doesn't sound like a realistic option. Even moreso if it shuns appropriate fertilizers, pesticides, and Genetic Modification.

    Nature isn't nice man. If it were upto nature we'd all be torn apart by lions. Nature is cruel.

  23. @neurocrater thanks but I've seen those and they only mention permaculture. what I meant was, I'd like to see a talk specifically on permaculture techniques and what's been done globally, so far. speakers like Bill Mollison, Geoff Lawton et al., need to appear.

  24. “We can't solve problems by using the same kind of thinking we used when we created them.”

    3 words… Resource Based Economy (RBE)

  25. the wwf does everthing but helping the planet, it helps economy getting a "green" image and to make money. the power of PR

  26. A superb talk with the basic message: WE NEED TO USE LESS TO MAKE MORE (& CONSUME LESS). It includes some excellent quotes:
    "Sustainability has got to be a pre-competitvie issue…something we ALL care about…WE NEED COLLUSION" (in a good sense. i.e. everyone and every companyhas to work together).
    "Famines are caused by politics and policies; not by weather."
    "The average CAT in Europe has a larger environmental footprint than the average African." 

  27. Very interesting. I was thinking about this for quite some time now and I always got stuck at the uninformed consumer who will rather buy the cheaper product instead of getting informed and consider a more expensive product. Getting informed seems to be even harder than I expected anyway, so the pre-competitive approach is ingenious. I'm honestly surprised that companies DO care about the future and them being in business in 30 years. I've had expected more short-sightedness.

  28. Excellent presentation skills. 6 years in how has this green washing fared? It's a nonsense that the big businesses responsible for environmental terrorism will change in any meaningful way. This snake oil salesman is either corrupt or unbelievably naive.

  29. Mr. Clay… you said and show a slide that says this requires COLLUSION. I know given your pHd that you know it means secret often illegal to cheat others of their rights. Nothing should be forced on us like GMOs – afterall aren't we the collective? Or are you talking about a handful of select few? Just wondering…

  30. What a crock of poo! The WWF, not biogas, that is! Biogas is good for poor people who have nothing better until big green industry and their fake foundations of concern get involved! They think if they make the poor's daily life better they won't keep craving more?? That if they turn those poor people into big consumers ( make no mistake, that is what they want) that somehow they'll be content guzzling the same small quantity of green energy every day! What poo!! Even their model of how their idea works is poo! Yeah, sell carbon credits to polluters to give the $$ support to child labor, slave wage big polluter's like China to build the "green" devices to sell, rent or give to poorer children in other places that haven't fell under the controlling yoke of the globalist's main issue…. and that issue is human assets that can read well enough to work for them and read their advertisements on billboards while still dumb enough to consume more products. Just smart enough to work while not noticing they've been duped out of their own spirit/soul. What good is it to give children better conditions in Africa so they can go to school just so their kids will end up like kids today in China….. well educated slaves with no future aside from what big business wants from them to do and behave for its sake! Nature has always taken care of resource and overpopulation problems in more humane ways than mankind's doomed attempts that make the inevitable much worse in the bigger picture. Knowledge and freedom is what people need, not more Chinese products! Yet, most the world acts like a colony of yeast… living in gluttony, without care until the food is gone and their progeny coke in their waste and die! Will the WWF acting on behalf of big business touting schools and greener farts really change any of that in the end?

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