We are in Baselworld 2019, the
world’s biggest watch fair. And I am here to find the cheapest
automatic mechanical watch at the fair. Do you have anything on you right now?
You have a choice here. This one for example is in bronze
and costs around 450 euros. I am at the Hong Kong Pavilion
here at Baselworld and it is here that I have found
the cheapest watches. What is the price
of these automatic watches? It is
about 45 US dollars. And what is the minimum order?
300. And what movement is inside?
Miyota. Japanese. Retail price is
around 200 US dollars. They can have different dials and different
colour straps based on 500 pieces. Actually, in our
factory we have about 30 workers. We try to
minimise our overheads. Where is your factory based?
China. So, how much would
this watch sell for? We are selling it for
around 80 US dollars. If you’re doing the Swiss
movement, it is different. Eventually the customer will think
that the watch is very expensive. How much would it
cost if the watch had a Swiss movement
like an ETA movement? Another 60 or 70 dollars on top.